Top 10 unmissable Amsterdam experiences

1. Uncover shades of light and dark in the city’s past

Start your Amsterdam sightseeing on a somber note by exploring the city’s history of World War II. Visiting the Anne Frank House, the old Jewish quarter, and the Auschwitz Monument provides a poignant snapshot of the city’s recent past. These sites offer a deep dive into the inspiring story of Anne Frank and the broader impact of the war on Amsterdam’s Jewish community. This journey through history is essential for understanding the city’s and its people’s resilience and spirit.

Highlights

Remember to reflect at the Auschwitz Monument in Wertheim Park, a deeply moving memorial.

2. Say “Cheers!” to the Heineken Experience

Highlights

Don't miss the chance to pour your own perfect pint and enjoy a fresh Heineken at the rooftop bar, which offers stunning views of Amsterdam. For a more relaxed visit, try to go on weekdays or early in the day to avoid the busiest times.

Address and opening hours

Stadhouderskade 78, 1072 AE Amsterdam. Open daily, 10:30 AM–7:30 PM (last entry at 5:45 PM).

3. Set your trip to cruise control

Experience Amsterdam from a unique perspective by taking a canal cruise. The city’s iconic canals, a UNESCO World Heritage site, offer a serene and picturesque way to explore Amsterdam’s historic architecture, charming houseboats, and vibrant neighborhoods. A canal cruise is a quintessential Amsterdam experience that provides relaxation and insight into the city’s layout and history.

Highlights

Opt for an evening cruise to see the city illuminated by twinkling lights, creating a magical atmosphere for a romantic night in the city. Some cruises offer dining options, allowing you to enjoy a meal while gliding through the canals.

4. See iconic paintings with fresh eyes

We all know a famous painting when we see one on posters, t-shirts, and tote bags. But it’s another entirely different experience to come face to face with the work of a master. At the world-class Van Gogh Museum, you can get up close and personal with Vincent Van Gogh’s “Sunflowers” and many more of his iconic works. This museum offers a profound insight into the life and art of one of the world’s most beloved painters, making it one of the best experiences in Amsterdam for art lovers.

Highlights

In addition to “Sunflowers,” don’t miss “The Bedroom” and “Almond Blossom.” The museum also features works by Van Gogh’s contemporaries, providing a broader context for his art.

Address and opening ours

Museumplein 6, 1071 DJ Amsterdam. Open daily, 9:00 AM–6:00 PM (Fridays until 9:00 PM).

5. Score yourself a stadium tour

Whether you’re an Ajax superfan or simply love football, a behind-the-scenes tour of the Johan Cruijff ArenA will surely be a winner. With VIP access to areas normally off-limits to the public, including locker rooms, the dugout, and the pitch, it’s one of the best experiences in Amsterdam for sports enthusiasts, providing a unique glimpse into the world of professional football.

Highlights

Don’t miss the chance to walk through the players’ tunnel and imagine the crowd's roar as you step onto the pitch. The tour also includes access to the Ajax Museum, where you can learn about the club’s rich history and see memorabilia from its most glorious moments. For a more personalized experience, book a tour on a non-match day.

Address and opening hours

ArenA Boulevard 1, 1101 AX Amsterdam. Open daily, 10:00 AM–5:00 PM.

6. Have a royal time

You’ll feel positively regal as you stroll the halls and sumptuous grounds of Amsterdam’s Royal Palace. This magnificent building, originally constructed as a city hall in the 17th century, now serves as the official reception palace for the Dutch royal family. It’s a must-see for anyone interested in Dutch history and architecture, offering a glimpse into the opulence of royal life.

Highlights

Don’t leave without admiring the impressive royal art collection featuring works by some of the Dutch masters. The Citizen’s Hall, with its stunning marble floor and grand chandeliers, is particularly breathtaking. Consider getting a skip-the-line ticket to avoid the crowds and make the most of your visit.

Address and opening hours

Nieuwezijds Voorburgwal 147, 1012 RJ Amsterdam. Open daily, 10:00 AM–5:00 PM.

7. Explore the picture-perfect countryside

Cheese, clogs, windmills — you’ll have a decidedly Dutch time when you make a day trip from Amsterdam to the surrounding countryside. This excursion allows you to experience the quintessential Dutch landscape and traditions. Head to Zaanse Schans to see traditional Dutch windmills, enjoy a spot of cheese-tasting in Edam, and take a step back in time in the quaint fishing village of Marken.

Highlights

At Zaanse Schans, visit the wooden shoe workshop to see how clogs are made and explore the various windmills, each with its unique function. In Edam, don't miss the opportunity to sample and purchase some of the finest Dutch cheeses.

8. Get a new perspective on pot

Forget what you’ve heard about Amsterdam coffee shops: they’re not grungy hangouts filled with haze but a central part of the city’s thriving culture. Learn about ganja’s role in the city’s life with a knowledgeable local guide who’ll give you an insider’s perspective on cannabis culture.

Highlights

For a well-rounded experience, consider pairing your coffee shop tour with a visit to the Hash, Marihuana & Hemp Museum to gain a deeper understanding of the plant’s history and uses.

Address and opening hours

Oudezijds Achterburgwal 148, 1012 DV Amsterdam. Open daily, 10:00 AM–10:00 PM.

9. Go to heaven for flower-lovers

If you’re a bloom-aficionado, you’ve probably already heard of Keukenhof Gardens. Just outside the city, this sprawling complex is one of the best places to visit in Amsterdam in spring, with fields of tulips, hyacinths, and daffodils. The vibrant displays of flowers in meticulously landscaped gardens offer a breathtaking experience for visitors of all ages.

Highlights

To make the most of your visit, arrive early in the morning to avoid the crowds and have the gardens almost to yourself. Don’t miss the themed pavilions and the impressive flower shows that change weekly. For a seamless experience, consider purchasing a skip-the-line ticket to bypass the entry queues.

Address and opening hours

Stationsweg 166A, 2161 AM Lisse. Open annually from mid-March to mid-May, 8:00 AM–7:30 PM.

10. Enjoy world-class art

Vermeer, Rubens, Rembrandt...you’ll find all these renowned painters and more in the epic Rijksmuseum. This grand museum, designed in glorious 18th-century style, houses an extensive collection of masterpieces spanning several centuries. From the Golden Age to modernist works by artists like Mondrian, the Rijksmuseum offers a comprehensive journey through art history.

Highlights

Remember to see Rembrandt’s “The Night Watch” and Vermeer’s “The Milkmaid.” The museum’s library is also a hidden gem worth exploring.

Address and opening hours

Museumstraat 1, 1071 XX Amsterdam. Open daily, 9:00 AM–5:00 PM.

FAQs

What is the top attraction in Amsterdam?

The Rijksmuseum is a must-see, showcasing over 5,000 pieces that narrate 800 years of Dutch history, including the Dutch Golden Age. Visitors can admire iconic artworks like Rembrandt’s “The Night Watch” and Vermeer’s “The Milkmaid”.

What is the prettiest place in Amsterdam?

Amsterdam offers a variety of picturesque spots that highlight its natural beauty and vibrant greenery. Hortus Botanicus and Amstelpark are lush and tranquil, while the Rijksmuseum Gardens blend art and nature. Amsterdamse Bos provides a vast green escape, and Westerpark is perfect for a leisurely stroll. For a colorful display of tulips, visit Keukenhof Gardens. Amstelland Green Neighborhood offers a serene riverside experience, and Strandzuid provides a waterfront oasis to unwind.

What can couples do in Amsterdam?

Couples can explore Amsterdam’s rich culture by visiting the Rijksmuseum, Van Gogh Museum, and Anne Frank House. To avoid long lines, it’s wise to book tickets in advance. For a romantic experience, consider an evening canal cruise to see the city as the sun sets. A leisurely walk or picnic in Vondelpark offers a serene escape in the city’s heart.

Is Amsterdam’s nightlife enjoyable?

Amsterdam boasts a vibrant nightlife scene perfect for those seeking music and socializing. Begin your night at Leidseplein, a lively square renowned for its bars, clubs, and live music spots.

Is it possible to explore Amsterdam on foot?

Exploring Amsterdam on foot is a fantastic way to discover the city’s hidden gems and enjoy its picturesque beauty. The city is known for its charming streets, canals, and squares, all of which are easily accessible by walking. Strolling through neighborhoods like Jordaan or along the iconic canals offers a unique perspective of Amsterdam’s culture and history.